STANDARD
Location:
News-Record.com:
Homepage - Bottom of page only.
Interior pages and Classified Products - top of page, bottom of page
GoTriad.com:
Homepage: Top.
Dimensions:
News-Record.com: 728 pixels wide by 90 pixels deep.
GoTriad.com: 728 pixels wide by 90 pixels deep (homepage);
File Size:
30 KB
Accepted File Types:
- JPEG
- GIF
- .SWF
Turn-around time for implementing:
1 business day on GIF, JPEG and Standard Redirects. 3-5 business days for all other media types, including rich media creative served by a 3rd party.
Turn-around time for inhouse production:
1 business day on GIF, JPEG and Standard Redirects. 3-5 business days for all other media types.
Behaviors:
- Animation is limited to 3 loops.
- Must open a new browser window upon click. Use on all HREFs
- Alt text: 255 character maximum.
FLASH
- We prefer that all Flash ad creatives be submitted as .fla (editable Flash) files so that we can resize them, add our click-thru tracking facility, and make any other changes as required without having to coordinate those changes with third-party designers.
- If licensing or other criteria prevent the designers from providing the editable Flash files (.fla), the designers must provide a .swf that accepts a click-thru URL passed as a Flash variable (i.e., a GET query parameter) named “clickTAG”.
- If multiple click-through addresses are required, additional, sequentially numbered variables may be used, e.g., “clickTAG”, “clickTAG2”, “clickTAG3”, etc.
- Animations should not loop more than five times, and the total length of all animation loops combined should be no more than 15 seconds (e.g., 5 loops of 3 seconds each, 3 loops of 5 seconds each, one loop of 15 seconds, etc.).
- The wmode value in the HTML code will be set to "opaque".
- All audio should be user-initiated.
- The initial Flash creative must be no more that 40 KB in size, preferably no more than 30 KB; if additional data must be downloaded, the initial creative should include a progress meter or a similar indicator, and the content must be served through a fast CDN (content delivery network, e.g., Akamai, Limelight, etc.).
- If changes are required, News & Record Interactive will not be held responsible for delivery delays that result from the designers’ failure to adhere to these guidelines and/or respond to requests for technically necessary changes in a timely manner.
EXPANDING
View Sample
Location:
News-Record.com:
Homepage - expand upward.
Interior pages and verticals - top of page: expand downward; bottom of page: expand upward.
GoTriad.com:
Homepage: top of page: expand downward.
Scene: top of page: expand downward
Dimensions:
News-Record.com: Initial State: 728 pixels wide by 90 pixels deep; Mouseover State: Not to exceed 728 pixels wide by 420 deep.
File Size:
30 KB
Accepted File Types:
- JPEG
- GIF
- JPEG
- .SWF
Turn-around time for implementing:
1 business day on GIF, JPEG and Standard Redirects. 3-5 business days for all other media types, including rich media creative served by a 3rd party.
Turn-around time for inhouse production:
1 business day on GIF, JPEG and Standard Redirects. 3-5 business days for all other media types.
Behaviors:
- Animation is limited to 3 loops.
- Must open a new browser window upon click. Use on all HREFs.
- Alt text: 255 character maximum.
STREAMING VIDEO
728X90:
- Video Presentation Size - 120px (w) x 90px (h)
- Video bit rate - 360kb/s
- Audio bit rate - 48kb.s
- Audio/Video user initiated (click)
