R

each 65% of the TRIAD adults 35+ that use the internet & news-record.com.

Based on Adults 18+ in the DMA unless otherwise specified who have visited News-record.com online in the past 30 days.
• 74 % of our visitors are between the ages of 25-54
• 64% of our visitors are female
• 44% of our visitors are highly educated college graduates or post-grad
• 43% of our visitors live in Guilford County
• 58% of our visitors have Household Income levels of $50,000 or more.
• 50% of our visitors read the Sunday newspaper ( paper version)
• 66% of our visitors have made a purchase online
• 93% of our visitors access the internet from home
• 59% of our visitors access the internet from work
• 37% of our visitors have spent up to four hours Weekly on the internet
• 17% of our visitors have spent 20 hours or more Weekly on the internet

Source: Scarborough March 2007
80% of Internet users read the printed newspaper, use the online newspaper or both in the course of the week. Source: NAA.org